Life Coach
Life Coach
Client Type: Embodiment & Life Coach.
Industry: Wellness & Personal Development.
Deliverables: Complete Brand Identity, Website Design (5 pages), Sales Pages, Instagram Audit, Branded Images.
Timeline: 2 weeks.
Sonya Hayes Rebrand
• Target Audience: Men and Women of all ages seeking emotional healing and body reconnection.
• Brand Personality: Grounded, safe, warm, inviting, transformative, professional.
• Key Differentiator: Conversational, body-centered approach helping clients reconnect with suppressed emotions and live from their truth.
• Core Message: "Guiding you back to your truth and connecting you to your emotions".
• Visual Direction: Sophisticated calm meets approachable warmth.
• Color Psychology: Sage green (grounding), warm neutrals (safety), dusty purple (transformation).
Brand Board
Website Design
Branded Aesthetic Images
Result
A cohesive brand ecosystem that:
✓ Positions Sonya as a credible, professional life coach.
✓ Creates psychological safety for potential clients seeking healing.
✓ Clearly differentiates her two service offerings.
✓ Converts visitors through transparent pricing and process.
✓ Supports premium pricing while remaining approachable.
Result
A cohesive brand ecosystem that:
✓ Positions Sonya as a credible, professional life coach.
✓ Creates psychological safety for potential clients seeking healing.
✓ Clearly differentiates her two service offerings.
✓ Converts visitors through transparent pricing and process.
✓ Supports premium pricing while remaining approachable.